28-07-2025
- Business
- Wall Street Journal
Tariffs Delayed the Fall Fashion Line at Upscale Brand Vince. It Wasn't All Bad.
Tariffs recently delayed the arrival of luxury apparel brand Vince's new clothing by around three weeks. But the holdup unexpectedly helped the company as shoppers continued buying its spring line—at full typically sells lightweight cardigans, jackets, tops and other pre-fall items starting in June. But this year, the brand, which sources most of its goods from China, suspended shipments from the country in the weeks after President Trump's so-called reciprocal tariffs were announced in early April, holding up delivery of the new clothing and accessories.
The result: Tank tops, dresses and other spring items remained in Vince stores, online and at wholesale without a markdown while the brand waited for the right moment to bring in the newer outfits and accessories.